
Strengths: A growth hacker product manager is best at optimizing conversion on landing pages and onboarding end users. They drive customer engagement by releasing new product. These product managers have excellent communication skills and are strong with data.
Weaknesses: The growth hacker might seek the joys boosting revenue at the expense of the user experience. Short-term hacks can negatively impact long-term retention and brand loyalty. For example, focusing too much on the metrics can cause a growth hacker to lose sight of the big picture.
Strengths: This product manager type builds the contributor side of your marketplace. For example, if you are an enterprise SaaS company, a Collaborator will build communication and collaboration into every product.
Weaknesses: While your product will have a vibrant community with a Collaborator, it may be at the expense of your company’s strategic and/or financial goals.
Strengths: They feel if they build it, then users will come because they’re amazing at building a product or service that others want to use. For example, a technical product manager will understand how to build an API.
Weaknesses: A Techie tries to solve all engineering problems but end up working as an engineer rather than a product manager. The key to overcoming this instinct is to focus on why you’re building the product and leave the how to the engineers and developers.
Strengths: The MBA product manager is all business. They are great thinkers and can sort out problems easily. They can identify a glitch in a workflow or process and find solutions to improve it. An MBA loves driving improvements in a business beyond just the product.
Weaknesses: This product manager rarely understands technology or design well. This can lead to conflict which affect credibility, trust, and loyalty with designers and coders.
Strengths: Data is highly analytical. His or her abilities help you understand the driving force behind business, sales, and product. User research and quantitative data are the cornerstones of a great product. A Data product manager can understand and translate users problems that artificial intelligence and machine learning can solve.
Weaknesses: This product manager becomes so focused on the technology behind the users’ interesting problems they don’t see the low customer or business value behind what they’re working on. When they focus too much on data they also lose sight or the big picture.
Strengths: This product manager can easily empathize with your product’s users. It helps them create a product that focuses on exactly what a user needs and sometimes didn’t even know he wanted. It’s about putting out an attractive product you know users will love.
Weaknesses: Working with coders can be a challenge. A Designer can’t or won’t write a single line of code because they not anywhere near the engineering side of the house. It makes working with coders something a Designer must truly work at.
Strengths: They understand that mobile is the future of the technology. More people use a mobile device to access the internet than those who use computers. They know how to make a product that is both mobile friendly and one that offers the best user experience and design functionality.
Weaknesses: A Mobile product manager thinks understanding mobile is enough. This product manager needs to broaden horizons by taking a page in the playbook of the previously mentioned product manager types.
Updated as of 04.08.2020 17:28